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Meet the Team

Founder & CEO

Shoned Owen

Founder and CEO of Tanya Whitebits, Welsh-native Shoned Owen had always been interested in the Beauty industry, particularly tanning since her teens. She used sun beds throughout her twenties until the dangers of skin cancer and premature skin ageing converted her to self tanning products.

In 2012 she attended an accredited Spray Tanning Course. She did this in order to boost her income and set herself up as a mobile tanning technician, a Mumpreneur so to speak. It fitted in perfectly around her work and children “I enjoyed having control over when I was working and how much I was earning!” Shoned became an expert in spray tanning also qualifying in 3D contour tanning.

Tanya Whitebits began life as a Professional Tanning Solution back in 2013 after Shoned became disillusioned with what was available in the tanning industry at the time.

Shoned began to explore the formulation of self tan in 2013. Determined to remove all the barriers that were normally associated with fake tannning, her focus came to reality in the creation of Tanya Whitebits; a fast drying quality, non sticky and odour free formula.

Founder and CEO of Tanya Whitebits, Welsh-native Shoned Owen had always been interested in the Beauty industry, particularly tanning since her teens. She used sun beds throughout her twenties until the dangers of skin cancer and premature skin ageing converted her to self tanning products.

In 2012 she attended an accredited Spray Tanning Course. She did this in order to boost her income and set herself up as a mobile tanning technician, a Mumpreneur so to speak. It fitted in perfectly around her work and children “I enjoyed having control over when I was working and how much I was earning!” Shoned became an expert in spray tanning also qualifying in 3D contour tanning.

Tanya Whitebits began life as a Professional Tanning Solution back in 2013 after Shoned became disillusioned with what was available in the tanning industry at the time.

Shoned began to explore the formulation of self tan in 2013. Determined to remove all the barriers that were normally associated with fake tannning, her focus came to reality in the creation of Tanya Whitebits; a fast drying quality, non sticky and odour free formula.

Business Partners

Beca Owen

Beca is a dedicated team member supporting Tanya Whitebits by managing the website and handling back-of-house tasks. Joining the Team in January 2025, she took on the role of creating engaging newsletters and social media content. Beca's versatile skills make her an essential part of the team, ensuring everything runs smoothly.

Beca is a dedicated team member supporting Tanya Whitebits by managing the website and handling back-of-house tasks. Joining the Team in January 2025, she took on the role of creating engaging newsletters and social media content. Beca's versatile skills make her an essential part of the team, ensuring everything runs smoothly.
Creative Director

Niki Pilkington

Niki is a Welsh artist based between London and North Wales producing highly charged, trend inspired fashion illustrations. She created all the vibrant artwork for Tanya Whitebits.

You can see more of what Niki does over on her website: www.nikipilkington.com and Instagram account: @nikipilkington

Niki is a Welsh artist based between London and North Wales producing highly charged, trend inspired fashion illustrations. She created all the vibrant artwork for Tanya Whitebits.

You can see more of what Niki does over on her website: www.nikipilkington.com and Instagram account: @nikipilkington

Business Partners

Mia Owen

Mia joined in January 2025, playing a key role in supporting the business by taking care of website management and various behind the scenes tasks. She crafts reels and social media posts and content to boost the business's online presence. She helps ensure that everything operates effectively and creatively.

Mia joined in January 2025, playing a key role in supporting the business by taking care of website management and various behind the scenes tasks. She crafts reels and social media posts and content to boost the business's online presence. She helps ensure that everything operates effectively and creatively.
Fur Founders

Cadi & Popi

Cadi & Popi are our Fur Founders, and are in charge of making sure plenty of breaks are taken during the working day for walks, cuddles and treats (lots of treats!). They especially love Tanya Whitebits as it's cruelty free.

Cadi & Popi are our Fur Founders, and are in charge of making sure plenty of breaks are taken during the working day for walks, cuddles and treats (lots of treats!). They especially love Tanya Whitebits as it's cruelty free.