Shoned Owen

Founder & CEO

Founder and CEO of Tanya Whitebits, Welsh-native Shoned Owen had always been interested in the Beauty industry, particularly tanning since her teens. She used sun beds throughout her twenties until the dangers of skin cancer and premature skin ageing converted her to self tanning products.

In 2012 she attended an accredited Spray Tanning Course. She did this in order to boost her income and set herself up as a mobile tanning technician, a Mumpreneur so to speak. It fitted in perfectly around her work and children “I enjoyed having control over when I was working and how much I was earning!” Shoned became an expert in spray tanning also qualifying in 3D contour tanning.

Tanya Whitebits began life as a Professional Tanning Solution back in 2013 after Shoned became disillusioned with what was available in the tanning industry at the time.

“I tried various products available on the market at that time, but found some to be orange in appearance or sticky after application. Most had a biscuity odour so I decided to look into developing my own signature brand, and so started my mission in finding the perfect tan!”

Shoned began to explore the formulation of self tan in 2013. Determined to remove all the barriers to use that were normally associated with self tan, her focus came to reality in the creation of Tanya Whitebits with a fast drying quality, non sticky and odour free formula.

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Niki Pilkington

Creative Director

Niki is a Welsh artist based in Los Angeles producing highly charged, trend inspired fashion illustrations. She creates all the vibrant artwork for Tanya Whitebits, as well as working closely with the Tanya Whitebits team to bring you the very latest on-trend social media content & branding.

You can see more of what Niki does over on her website: www.nikipilkington.com and Instagram account: @nikipilkington