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Shoned Owen

Founder & CEO

Founder and CEO of Tanya Whitebits, Welsh-native Shoned Owen had always been interested in the Beauty industry, particularly tanning since her teens. She used sun beds throughout her twenties until the dangers of skin cancer and premature skin ageing converted her to self tanning products.

In 2012 she attended an accredited Spray Tanning Course. She did this in order to boost her income and set herself up as a mobile tanning technician, a Mumpreneur so to speak. It fitted in perfectly around her work and children “I enjoyed having control over when I was working and how much I was earning!” Shoned became an expert in spray tanning also qualifying in 3D contour tanning.

Tanya Whitebits began life as a Professional Tanning Solution back in 2013 after Shoned became disillusioned with what was available in the tanning industry at the time.

Shoned began to explore the formulation of self tan in 2013. Determined to remove all the barriers that were normally associated with fake tannning, her focus came to reality in the creation of Tanya Whitebits; a fast drying quality, non sticky and odour free formula.

Niki Pilkington

Creative Director

Niki is a Welsh artist based between London and North Wales producing highly charged, trend inspired fashion illustrations. She created all the vibrant artwork for Tanya Whitebits.

You can see more of what Niki does over on her website: and Instagram account: @nikipilkington


Fur Founder

Cadi is our Fur Founder, and is in charge of making sure plenty of breaks are taken during the working day for walks, cuddles and treats (lots of treats!). She especially loves Tanya Whitebits as it’s cruelty free.