Brand HistoryGirl PowerTanya Whitebits

14 Jan 2019 / Niki Pilkington & Tanya Whitebits

By January 14, 2019 January 15th, 2019 No Comments

I would like to share with you our Creative Director’s recent blog- meet Niki Pilkington, and find out how I was lucky enough to scoop this perfect diamond.

“Guys, I have some exciting news for you – I’m officially the Creative Director of the wonderful brand Tanya Whitebits. So here’s how it happened & a little about what you should expect to see over the next few months…

 

 

I’ve tried a lot of fake tans in my time (& had more orange disasters then I care to think about). I’m naturally pretty pale & very freckley so I’ve always been scared of ‘naturally’ tanning – plus I don’t really enjoy lying in the sun, I find it a bit clammy & uncomfortable, so always slap on factor 50 day-to-day but keep my skin looking golden with a little extra help from a bottle.
So when Tanya Whitebits Founder, Shoned (a long time friend & super woman entrepreneur) reached out about about creating the artwork for her ‘Tanya Whitebits’ products, I jumped at the chance. As a fellow Welshie supporter I’d already tried & loved the tan, so I needed no convincing on the product & was excited about the challenge of rebranding this cracking brand she’d built from the ground up. She’d commissioned artwork very early on, which doubled as a logo & labels for the bottles, but knew it was only a matter of time that the packaging would all need to be changed to reflect the wonderful product inside.

First job was the logo. I’ve done lots of layout / typography work, so was keen to help out here, as I knew a great logo was important to compliment the artwork I was going be creating. We worked together with an agency (shoutout to View Creative) to create the new logo (above) then after countless meetings & cups of tea, we quickly realized that this was more than just a ‘new packaging’ job for me to get involved with. We both had the same vision going forward & it was simply too much for Shoned to undertake alone – she was the brains behind the product but would be the first to admit the the visual side wasn’t her strong suit, that’s where I came in. So we decided that as well as creating the illustrations for all the products, I would also be the person to oversee the visuals of the brand – so voila, here I am, Niki Pilkington, Creative Director!

I’m so incredibly excited to finally be able to tell you all about this. It’s my first time doing something like this, so it’s going to be a fun journey for sure & one I’ll be updating you on regularly (for all you others wanting to do similar things – hopefully I can share helpful tips that guide you in the right direction).

The palm tree design (see below) which you’ll see on the self tan mousse bottles & all the other artwork I’ve been working hard on behind the scenes will be heading your way very soon.

Niki Pilkington Palm Tree Print Work in Progress

I’m so madly in love with this product & honestly believe it’s the best fake tan I’ve ever used. (It’s vegan friendly, contains organic ingredients & paraben, cruelty & alcohol free!) & gives you that gorgeous bronze glow without the nasty smell & residue of other competitors. I hope you guys love what we we are doing.”

Niki Pilkington

 

Check out Niki’s work at www.nikipilkington.com and be sure to follow her on Instagram for your daily fix of neon @NikiPilkington

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